'The new rude' article by Helen Kirwan-Taylor in The Sunday Times, could equally apply to the job market. She highlights the demise of etiquette in modern life and the ease at which technology allows us to flippantly cancel arrangements, regardless of the inconvenience or disappointment to others. Is life really so busy that we accept invitations or schedule appointments, only to simply forget them? Surely not, especially in the age of multiple diary devices to hand. Over the last few years we have listened to candidates, recruiters and companies bemoan a growing lack of courtesy and candour in a recruitment process. Comments from companies and recruiters that began as indignation at the counter offers, interview no shows or unreturned calls, are now relayed with a weariness and sense of inevitability. Frustrated candidates remark about receiving no feedback after submitting a CV or attending an interview. Unfortunately poor experiences have a habit of influencing future behaviours. 'The new rude' may be considered socially acceptable amongst friends and acquaintances, however, apply it to a recruitment process at your cost. It's a small world. Reneging on an acceptance will be long remembered, as will the director who keeps you waiting in reception. It works both ways. The easiest way for both individuals and companies to stand out from the crowd, is to simply not to follow it. Good interview etiquette provides an advantage in the competitive job market and helps candidates stand out from the crowd. Regardless of the outcome of a recruitment process, good personal experiences make lasting positive impressions.